The Public Relations course developed at CDL for the 2012 Fall term has been receiving some good PR of its own. The course has the attention of Associate Dean Janet Shideler, who is now working with Area Coordinator Val Chukhlomin on a publicity effort for the course. George Scott, a PR professional and the course instructor, recommends we send information about the course to local newspapers as well as several PR organizations at the regional and national level. Dean Shideler agrees that publicity for a course like PR – or any other collaborative effort at CDL – needs to reach our most important audience: our students. “We need students to be just as excited about this as mentors are,” said Shideler.
Public Relations is also being showcased as a CDL “Featured Course” this month. According to Chukhlomin, “Effective public relations is part of every business’s long term success. The last time you turned an unhappy customer into a loyal patron – that was public relations. The last time your company sponsored a charitable event or a local sports team – that was public relations. The last time your favorite donut shop gave you thirteen donuts when you only paid for twelve, that was public relations. Not following a proper public relations process can quickly ruin a career – just ask Tony Hayward, the ex-CEO of British Petroleum.”
The new Public Relations course will familiarize students with best practices to establishing and maintaining clear, precise, and ethical communications. “People from all types of industries and from all areas of study can learn life-changing lessons from a course in public relations,” said Chukhlomin.